Aled is a common name in Wales.
It’s not so common in Nottingham, where I work three days a week.
Here are the different ways Starbucks employees have interpreted my name over the last couple of months.
I love how they just have a go, even though they’re clearly unsure.
I’m not a big fan of Starbucks but I ended up going there again and again just so I could build up this 4x4 grid of their failed attempts at addressing me.
I wonder if Starbucks have a set of customer personas somewhere, and if they do, whether ‘Aled the erroneous addressee’ is one of them.